“The launch of La Redoute+ in Switzerland is a key milestone in our international growth strategy. This programme reflects our ambition to deliver distinctive services and strengthen our customer relationships across Europe” said Emmanuelle Cartier, International CEO of La Redoute.
21.01.2025 — News
La Redoute launches its service subscription programme “La Redoute+” in Switzerland
La Redoute announces the launch of its service and offer subscription programme, La Redoute+, in Switzerland. As the first country to implement the programme after France, the launch of La Redoute+ in Switzerland marks a significant step in the company’s international growth strategy, with international markets now accounting for 40% of the group’s revenue. Other countries are also set to introduce the programme later in 2025.
A strategic response to Swiss consumer expectations
The deployment of La Redoute+ in Switzerland, one of La Redoute’s priority markets for international development, reflects the group’s ambition to strengthen its presence there. This service subscription, already well-established in the French market, offers Swiss customers from mid-January:
- Free unlimited delivery on all products, including even the largest furniture items (sold and shipped by La Redoute),
- Exclusive pricing advantages,
- An optimised customer experience from purchase to delivery.
Driving loyalty and growth
With this new initiative, La Redoute aims to accelerate its growth in the Home-Decoration market and boost customer loyalty among the 500,000 customers it has already acquired in Switzerland. Results from France suggest strong potential, with subscribers to La Redoute+ accounting for 45% of total demand, shopping twice as frequently and spending three times more than non-subscribers.
“The launch of La Redoute+ in Switzerland is a key milestone in our international growth strategy. This programme reflects our ambition to deliver distinctive services and strengthen our customer relationships across Europe” said Emmanuelle Cartier, International CEO of La Redoute.
Laurent Garet, CEO of La Redoute Switzerland, added: “We’re proud to be the first country after France to introduce this programme. The La Redoute+ subscription will help accelerate our growth and development while offering exclusive benefits and discounts to our customers.”
