La Redoute opens a shop in Athens

La Redoute, in collaboration with its partner Minoglou, has just opened a shop in Athens! It is a unique concept: the AMPM and La Redoute Intérieurs collections each have a sales area (510m2) and on the first floor, a B2B area (380m2) has been created for professional customers. The shop also has a large storage area (690m2) in the basement which allows for take-away sales. Our shop is located in a prestigious shopping avenue, which already includes Roche Bobois, Kartell, Miele, Natuzzi, Molteni, Habitat…

“Since 2018, La Redoute has developed a strong partnership with Minoglou. We started with a distribution model and then evolved into a brand concession. The partner offers all La Redoute brands on the laredoute.gr website. Last year, we added a B2 activity. Today, we are taking another step forward with the opening of this shop. This shop is an essential element to offer an omnichannel experience to our local customers and to increase the awareness of La Redoute.

We are banking on our phygital strategy to further develop La Redoute’s business. We will gradually roll out the services needed to offer a unique customer experience: click&collect, e-reservation, assembly assistance, in-store collection, decorating coaching, etc. Eventually, we want to open two more shops in Greece. I would like to thank all the teams involved in this project! Ksenia De Brueker – Head of International Partnerships.